Monday, July 18, 2016

The psychology of the four primary colours - red, yellow, blue and green

Colour plays an important role in relating to the mind, body and the emotional state of the viewer. The influence of colour has a huge impact on the human behaviour and responses, it drives many factors from personal emotional growth through to latest fashions and primarily sets the schemes for present interiors. Colour responses are subjective and we all relate and gravitate to our favourite hues depending on how it makes us feel. Below are examples of images that I have photoshopped and their meanings.
RED. Physical
Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement. 
Negative: Defiance, aggression, visual impact, strain.

YELLOW. Emotional
Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity. 
Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.

BLUE. Intellectual.
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.
Negative: Coldness, aloofness, lack of emotion, unfriendliness.

GREEN. Balance
Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace. 
Negative: Boredom, stagnation, blandness, enervation.

No comments:

Post a Comment