Wednesday, March 16, 2016

Light Mood Board


Concept Board Statement
“ Light”
This Concept Board is an exploration of the varied roles that light plays. It examines the actual word ‘light’ in symbolic ways with a particular focus on dualities, as well as looking into the act of illumination on objects and it’s reflective behaviour. There is focus and concern with the diverse moods that can be created, the emotional and physical response on the viewer, and the basic function and importance of light in our everyday lives.

Elements such as the feathers on the light fitting, clouds and even the symbolism of dancers who are light on their feet, are all there to portray the spiritual and emotionally uplifting qualities of light. The links between light and our emotions is well established, including the prevalence of Seasonal Affective Disorder in Northern countries during the winter months, and the need to treat this with artificial light that includes particular wavelengths or colours.

Of course we only perceive light in comparison to its absence, darkness. For this reason I have included chiaroscuro, the dark parts of the light fitting and even the darker parts of the clouds are all there to make the light more meaningful in comparison, more obvious and substantial. The dualities of light and dark aspects form another layer of meaning to the project and highlights the extremes.

Another facet of the concept board is the use of a generally warm palette. Light, of course, can have different colours and since the focus is on the uplifting of emotions a warmer light was chosen to portray this.

The design of board was structured so that the eye moves around in an effortless spiral.  The triple, double, and single mounting of the images, firstly directs the viewer to the focal point and then systematically leads them to all the surrounding images in accordance to their importance. The images are purposely placed to face a certain direction, the aim is to guide the viewer in the path of the spiral. The lighter image of the clouds, feathers and other lighter pictures are placed on the top to symbolically signify the heavens whilst the bottom images which are darker serves to ground and convey the Earth. Overall the board reads like a landscape.

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